A man who filmed himself biting off the head of a live rat and swallowing it has refused to apologise for the sickening act of animal cruelty, instead reasoning that a 'man's gotta eat.' The horrific video is an attempt by Brisbane man Mad Matt, real name Matt Maloney, to create a disturbing new social media challenge. In the footage uploaded to his Facebook page, Maloney storms into a room, gets hit by a fluorescent tube, bites the rat's head off, washes it down with three shots of vodka, is punched in the face, has a chair broken on his back and then challenges viewers to 'beat that'.

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