New Yorkers who went to a coffee shop to get a cup of Joe at the end of April had an experience that was anything but(t) typical thanks to Nestle - and it wasn't just because their coffee was free. The food and beverage company enlisted the help of au naturel models wearing only body paint to help advertise its Coffee-Mate Natural Bliss creamer to coffee-loving customers. During the stunt, Irving Farm Coffee Roasters on Irving Place in the Lower East Side was turned into the Natural Bliss Café and most, although not all, of the customers who came in took notice.

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